hibranwar

Entity Authority 1.0: Baseline

Go from invisible to recognized. Free, structured, no paywall.

80Sessions
11Modules
~50hTotal with assignments
0Cost

This course takes you from "Google doesn't know I exist" to "Google recognizes me as a legitimate entity." Each session is a 5-minute read with one practical assignment. The sequence matters. Do not skip modules.

Module 0

The Entity Gap

Why you exist but don't matter yet.

  1. 0.1 What Is an Entity (And Why Google Cares)
  2. 0.2 The Legitimacy Spectrum
  3. 0.3 The Baseline Audit
  4. 0.4 The Cost of Being Nobody
  5. 0.5 Course Roadmap

Print / Download Module 0 as PDF

Module 1

Identity Consistency: NAP and Beyond

If you can't spell your own name the same way twice, why should Google trust you?

  1. 1.1 NAP Fundamentals
  2. 1.2 Name Consistency
  3. 1.3 Address Consistency
  4. 1.4 Phone, Email, and Secondary Identifiers
  5. 1.5 The NAP Audit
  6. 1.6 Fixing NAP Inconsistencies
  7. 1.7 Beyond NAP: Brand Description Consistency

Print / Download Module 1 as PDF

Module 2

Structured Data: Speaking Google's Language

Stop making Google guess your entity type.

  1. 2.1 What Is Structured Data
  2. 2.2 JSON-LD Basics
  3. 2.3 Schema.org Deep Dive
  4. 2.4 Organization Schema
  5. 2.5 Person Schema
  6. 2.6 LocalBusiness Schema
  7. 2.7 Product and Service Schema
  8. 2.8 FAQ and HowTo Schema
  9. 2.9 Nesting and the @id Pattern
  10. 2.10 Schema Validation and Debugging

Print / Download Module 2 as PDF

Module 3

Entity Linking

A thousand unlinked profiles are a thousand strangers.

  1. 3.1 The Entity Graph
  2. 3.2 Website-to-Profile Linking
  3. 3.3 Profile-to-Website Linking
  4. 3.4 Cross-Profile Linking
  5. 3.5 The sameAs Declaration
  6. 3.6 Link Auditing

Print / Download Module 3 as PDF

Module 4

Google Business Profile

Google's interview form asking: "Who are you, really?"

  1. 4.1 GBP Fundamentals
  2. 4.2 Business Information
  3. 4.3 Categories
  4. 4.4 Photos, Videos, and Visual Identity
  5. 4.5 GBP Posts
  6. 4.6 Reviews
  7. 4.7 Q&A, Services, and Products

Print / Download Module 4 as PDF

Module 5

Wikipedia and Wikidata

Google trusts you because Wikipedia says you exist.

  1. 5.1 Why Wikipedia and Wikidata Matter
  2. 5.2 Wikidata Structure
  3. 5.3 Creating a Wikidata Entry
  4. 5.4 High-Impact Wikidata Properties
  5. 5.5 Wikipedia Notability
  6. 5.6 Wikipedia Best Practices
  7. 5.7 Maintaining Wikipedia and Wikidata

Print / Download Module 5 as PDF

Module 6

Brand SERP Optimization

Your brand SERP is your digital business card.

  1. 6.1 What Is a Brand SERP
  2. 6.2 Controlling Position 1
  3. 6.3 Positions 2-5
  4. 6.4 Image Pack and Video Results
  5. 6.5 The Knowledge Panel
  6. 6.6 Brand SERP Monitoring

Print / Download Module 6 as PDF

Module 7

Technical SEO Baseline

Entity authority built on a broken website is a castle on sand.

  1. 7.1 Crawlability
  2. 7.2 Indexing
  3. 7.3 Core Web Vitals
  4. 7.4 Mobile-First Indexing
  5. 7.5 HTTPS and Security
  6. 7.6 XML Sitemaps and Robots.txt
  7. 7.7 Canonical Tags and Hreflang

Print / Download Module 7 as PDF

Module 8

Site Architecture for Entity Clarity

Your site architecture is your entity's skeleton.

  1. 8.1 Entity-First Mindset
  2. 8.2 The About Page
  3. 8.3 Contact Page
  4. 8.4 Service/Product Pages
  5. 8.5 URL Structure and Breadcrumbs
  6. 8.6 Internal Linking Strategy
  7. 8.7 Hub and Spoke Architecture

Print / Download Module 8 as PDF

Module 9

Content and Social Foundations

Content without entity context is noise.

  1. 9.1 Entity-Supportive Content
  2. 9.2 Author Entity Building
  3. 9.3 Article Schema
  4. 9.4 Content Calendar
  5. 9.5 Social Profile Optimization
  6. 9.6 Social Verification
  7. 9.7 Citation Building
  8. 9.8 Third-Party Signals

Print / Download Module 9 as PDF

Module 10

Measurement and Maintenance

What gets measured gets managed.

  1. 10.1 Entity Presence Scorecard
  2. 10.2 Knowledge Panel Monitoring
  3. 10.3 Search Console for Entities
  4. 10.4 Brand SERP Tracking
  5. 10.5 Schema Maintenance
  6. 10.6 NAP and Citation Auditing
  7. 10.7 The Quarterly Review
  8. 10.8 Common Mistakes
  9. 10.9 From Baseline to Growth
  10. 10.10 Final Project

Print / Download Module 10 as PDF

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