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Learn by touching
All 10 levels →These three books shaped how I see systems. The interactive lab below turns their ideas into simulations you can poke.
Books that significantly influenced how I see systems, craft, and work. The three foundational books (Meadows, Norman, Taleb) are featured above with interactive simulations.
Economics as if people mattered. The book behind my subsidy analysis.
The best articulation of why hand skills matter in a digital age.
Architecture as a process, not a product. Directly influenced how I think about websites.
Why most small businesses fail and what to do about it. The distinction between working in vs on the business.
How to build a company that can run without you. The book that made me rethink Hibrkraft's structure.
Before Antifragile. The book about survivorship bias that changed how I evaluate risk across all three companies.
The gateway to Zettelkasten. 4,000+ cards since 2019 because of this book.
Written in 1967, still the clearest book on getting the right things done. No filler, no hype.
What gets lost when companies scale. Relevant every time I wonder whether three companies is too many.
If you read only four books this year, make it these.
The best book on what happens when open-source logic meets platform economics.
Short, brutal, correct. Should be given to every UMKM founder before they build anything.
Positioning explained by someone who actually does it. I recommend this to every client.
The reason this website exists. Build in public. Document the process.
Available on Google Play Books.
Books that don't exist yet but should. If you write any of these, tell me.
A practitioner's manual on pump failure modes, written by someone who has been called at 3 AM to fix them.
A book about adhesives in book conservation. The kind of knowledge that only exists in workshop conversations.
How much Indonesian UMKM producers actually pay to marketplace platforms, not just the commission.
How the plumbing, wiring, and digital systems behind Indonesian cities actually work.
Free courses
7 courses, 549 sessions, no paywall. Structured knowledge built from practice, not theory.
From feedback loops to distributed systems. How to think in systems before you design them.
Go from invisible to recognized. Structured data, entity linking, brand SERP optimization, and measurement.
From existing to meaning something. Entity relationships, topical clarity, and AI search optimization.
Stop producing slop. Build a production pipeline with voice preservation and quality gates.
Versi Bahasa Indonesia. Atas permintaan Toni Al Munawwar.
The complete technical guide to making Google know you exist.
Learn systems thinking by touching. Each level is a simulation you can poke.